Novomatic Gaming Review


Primetime gaming entertainment is the rave of the moment with multiple players in the industry providing gaming products and services to a teeming number of gamesters the worldover. In this regard, Novomatic is amongst the top gaming giants in the world that has been consistently found to be operating and producing globally respected gaming technology products.


The global reach of Novomatic gained its momentum through its research and development and innovative inputs in gaming products. These two strategic propensities have pivoted the company into limelight through pioneering top-class modern gaming revolution in its products and services, such as omni-channel product catalogue, offline and web-based gaming products, strong cash and system management, lotto; and sports wagering solutions to industry providers and casino vendors, and as well as players. Also, other close gaming ancillary services and products is part of the mix. However, it is worthy of mention to disclose that Novomatic focuses game development on gaming application software and content; and also, on distributive gaming solutions.

Novomatic's pacesetting capability in respect of its growing research and development of sophisticated and modern gaming tools and features; thus, forming its competitive advantage as major operator and producer of outstanding services and products through strategic partnerships, with its bedrock built of server-supported, social, mobile, downloadable gaming.

Therefore, Novomatic serves many big markets around the world, especially in the Asian Pacific, EU, the EMEA, Eurasia, South America, and North America. This means that its products and services are served in well-regulated markets, and its market operations are conducted according to extant legal provisions in these jurisdictions. This also include its compliance with responsible gambling measures.

Historical Overview & Roadmap

The establishment of Novomatic as a highly cherished gaming tech company came into force about 4 decades ago in 1980 by one of the most successful German industrialists called Professor Johann Graf. The company kicked off with developing its first product - the land-based slot machine terminal, Admiral 3000. Then, 5 years later (1985), it embarked on a gaming technological revolution - a dual screen revolutionary gaming terminal. In 1989, Novomatic broke into regional markets of Central, Eastern and Southern Europe. Consequently, the company incorporated Admiral Austria in 1991, and 4 years later it developed interactive multi-game and its inceptive multi-player machine.

Novomatic, in 1997 it created a casino hardware framework, Coolfire trademark which features multi-player gaming equipment, with roulette automation via the development of the newly registered and patented game called Novo TouchBet roulette. Year 2000 marked the icing on the gaming improvement of Novomatic via the inauguration of Casino Frankfurt, a pioneering airport casino terminal. In same year, the company floated Admiral Casino branches in Switzerland and Poland.

novomatic history

Therefore, in 2003 the company acquired top gaming terminal producer, Lowen Ent., and in 2004, another acquisition happened, in which Astra Games Ltd. UK was also acquired. The year 2005 marked the inauguration of more casino outlets under the aegis of Admiral in Austria; inauguration of a corporate bond to the tune of 150 million EUR in Austria; and acquisition of Extra Games Ent. (now Admiral Ent. since 2018).

Fast forward to 2006, the company marked a milestone by introducing a gaming technological revolution with an inceptive multi-game conception, Novo Line. Novomatic acquired Crown Tech - major German producer of top-notch gaming terminal, in 2007. And in 2009 the company opened the company's headquarter in Austria. Then, it continued on its mission to float 2 separate corporate bonds amounting to a whooping 350 million EUR in Austria, and then, launched market entry into the Italian gaming turf by acquiring Greentube Grp., in 2010. By 2011, another acquisition happened by adding up to its corporate acquisition portfolio, Spielbank Berlin plus Co. KG.

Novomatic broke into the American market in 2012 by floating Novomatic America Inc in USA. To deepen its entry, the company floated a corporate bond worth 250 million in Austria. In same year, it moves to consolidate its hold on the European market by incorporating subsidiaries in the Netherlands, Iceland and Romania in 2013; Macedonia in 2014, and more acquisitions concluded in UK, Spain and the Netherlands. And in same 2014, it opened a branch in Illinois.

In 2015 a series of corporate consolidations occured in the following manner: acquisitions in Canada, USA, Lithuania, Austria; and UK. It also established its presence in Madrid for its operations. In 2016, further market acquisitions happened in Italy (acquisition of Electronic Systems and MG Gaming), Austria (Casinos Austria), Albania (Lotaria Kombetare); and Talarius Ltd. (UK). It also broke into the French market in same year and issued a corporate bond worth 500 million EUR in Austria.

Novomatic made further acquisitions in Germany, Spain, and Poland. It established its presence in Liechtenstein and opened the Admiral Arena, Austria. Novomatic acquired Ainsworth Game Tech (Australia), more openings of casino gaming centres in Germany, Liechtenstein, and Gibraltar. Launched into the Moldovian market same year and engaged in its brand enforcement in 2018 through mergers. In 2020, it marked its 40th anniversary of unbeaten service and success in the gaming market.

In 2019, Novomatic embarked on a mission of corporate consolidation of its market presence through strategic implementations key managerial pushes through establishment of its subsidiaries in USA (Greentube and Novomatic Tech), and opening of casino gaming centres in North Macedonia and the Netherlands.

Multi-Platform Gameplay Functionality

All the games developed for web-based platforms are compatible with optimised web browsers and modern mobile devices that runs on modern operating systems. A few examples of Novomatic games include.

novomatic platforms

Strategic Partnerships & Corporate Subsidiaries

Businesses that specialise in offering gaming products and services have high propensity for establishing partnership with other game developers in developing wonderful gaming products/solutions. For Novomatic, this trend is not lacking but a ploy to reach its corporate goals in the delivery of its mandate. Below are some selected game providers with established partnerships for game development.

novomatic partners

Also, Novomatic floated big subsidiaries as a result of its voracious and aggressive acquisition push it embarked on in the 21st century. These acquisitions and a few mergers helped this gaming giant to realise its corporate aspirations speedily due to its wonderful managerial team.

Popular Novomatic Games and their Attributes

Since our main focus is on the activities of Novomatic in the Indian gaming market. We sought to highlight some popular games which Indian gamers have come to develop special likeness for over since the introduction of games built by this gaming provider in their market. Also, we shall seek to include notable characteristics that endear users to such games or why they stand out among others.

pai gow poker novomatcTherefore, in India, Pai Gow Poker ranks first with a strong power rank of all Novomatic games. This game is a video-based slot released in January, 2013. Though, its return to player percentage rate and volatility level are yet to be established including a few other key features like betways, layout and maximum bet. But we gathered that it's thematically styled after board games. It can be played both on mobile and PC, and its technological gaming tech framework is Javascript and html5.

irish coins novomaticIrish Coins by Novomatic gives players value for their time and money. It was released in February, 2018 as a video slot with a return to player percentage rate of 95% with medium level volatility. The reel layout is also 5x3 and it has 20 paylines. Key features include bonus game, substitution, scatter and wild symbols, freespins; it has affinity for both mobile and PC, and runs on a Javascript and html5 gaming tech framework.

little dragons novomaticThe Little Dragons ranks next to second game with a quality gaming experience for Indian players because it's also a video-based slot which was released in April, 2018. However, there are enthralling features that sparks off the value of pleasurable gaming. These features include high level of gameplay volatility, maximum wager slated at 10000, with a reel layout of 5x3, and lucrative betways numbering 243. There are bonus, scatter, and wild symbols; freespins, and an Oriental theme. Also, this Novomatic game can be played on both mobile and PC. Like others, it is built on Javascript and html5 gaming technology framework.

Novomatic Product Categories

Variety is the flavour that give electronic and web-based gaming endless affinity to players. The more the game variety and product category, the more fan base the game provider commands among players wherever these games can be played. Therefore, Novomatic develops games according to 5 game product categories.

These include Cabinets found in land-based casinos, e.g., Cabinet slot machines (VIP Eagle III, Panthera 2.27, Funmaster 2.27 etc.), Electronic table Cabinets (Executive SL 1.24, Grand Roulette II, and Novostar SL 1.27, etc.), Immediate Voucher Vending Cabinet; and Novomatic Self-service Wagering Cabinet.

novomatic slot machines

Another game category is Games, which include Slot-based games like Book of Ra Mystic Fortunes, Burning Wild, Black Jaguar and lots more. These gaming category promises superb HD display with diverse charming themes.

Furthermore, the Games category showcases Game Mixes - a multiple-game version with highly developed catalogue of major slot games which serves maximum player preferences. Examples of games under this sub-category are 11 in total, but the most prominent are represented pictorially below.

Still under Games, there is the Electronic Board Games which are about 6. So, we have showcased these games pictorially below.

Another of Novomatic's game category is Gaming Platform, this category is built to cater for all gamer's gaming preference.

Novomatic develops popular jackpots that are further divided into two, which are Standlone and Linked Progressives. Last but not the least is the Interactive game category.

Online Casinos Offering Novomatic Games in India

For the Indian market, we were able to gather that about 16 web-based casinos offer different game categories built by Novomatic. The leading category is the Games category in which web-based slots fall under.

novomatic casinos

We have provided informative schema for the best 8 casinos in India where Indian players can enjoy slot gameplays from Novomatic.

Novomatic Promotional Offers

This game provider offers several schedules of promotional offers that draws a good population of players, these offers ranges from giveaways, promocodes, reel tournaments, and freespins without deposit.


Novomatic is simply the best game provider with its reach straddling many regions of the world. Since its inception, it has been going from one success level to another incorporating great business models and managerial prowess exhibited by its great and dedicated team of personnel spread across several jurisdiction where they operate.

Consequently, Novomatic is a successful gaming enterprise with a total of 8 subsidiaries spread across many parts of the world. For accurate fact-checking, we can report that as at 2019 it generated a total revenue of about 2.6 billion Euro; with a total of 1,900 gaming facilities globally; its workforce has grown expanded to reach about 22,000; generated 94% sales in foreign markets; Novomatic have about 216,000 operational gaming terminals; and lastly, established 25 gaming tech centres in 15 countries and 14 production sites in 11 countries.

Finally, Novomatic epitomises what a game provider of the 21st century should really stand for. Due to its push for excellence it’s recipient to several global gaming awards as a testament of its glorious gaming preeminence.


Yes, some Novomatic games makes provisions for such play offers for new players.

This provider offers live games for baccarat, roulette, and blackjack. This comes as a service through the Novomatic Live Dealer gaming options.